Each year, WINOL is becoming more and more successful and during my time
working on WINOL, I have seen huge improvements in the content that is being
produced across the site. This has been shown through the numerous BJTC awards
WINOL has won and the great popularity WINOL continues to achieve from its
viewers. WINOL not only offers the latest current news affairs in and
around Winchester, but also offers its audience entertaining features and
sports updates along with a weekly bulletin which is produced live
at five every Wednesday.
The best way to ensure that WINOL continues to improve is to look at the
strengths and weaknesses of the content that we've produced and learn from
them so we can continue to progress and achieve an industry standard project.
However, though WINOL is a student project, everyone works together to
make sure we provide a high standard, professional quality of work each year
and each semester.
During this semester, WINOL became a lot more challenging for everyone.
Each week we compared our website and content to our competitors, East London
Lines. This is a student produced news website, much like WINOL, by
students at the Goldsmiths College, The University of London. Each week, we
looked at the strengths and weaknesses of both WINOL and East London
Lines, so we were able to achieve target goals and work towards a stronger
website overall.
WINOL has gradually progressed. The website itself has had some huge
improvements over the weeks in order to make it much more accessible. The first
few weeks of the semester got off to a rocky start as we were trying to
hugely improve our content and also find the right template for the site. The content
started off quite poor particularly in news and features as not enough
content was being produced. With the features, we decided that it would be much
more professional and much more useful for our audience if we were to
produce a number of different features to put up on the site daily rather than
weekly like we had previously done.
Alexa rankings started off quite poor and we found that as we
produced more and more content, this significantly improved and we worked
towards the idea that our audience were "coming for the news, and
staying for the features." As our rankings began to boost, the news team
made sure they produced a current and up to date news article every day to
go on the site, rather than relying on the weekly WINOL bulletin on a Wednesday.
This year we had a huge change in format, as the web team decided it
would be more beneficial to change the website format from Joomla to Wordpress.
This brings a more formatted design which as a whole, made the website
look neater and simpler to use and the content was much easier to navigate to,
making it more useful for our audience. Wordpress also gave WINOL a
broadsheet style which overall looked much more professional and is easier to
maintain. This year we have also improved in our advertising of WINOL.
Everyone, from production, news and features, got into the habit of using
social media websites such as Twitter, to tweet whilst they were
out working on a story to ensure that our audience were able to get
updates from WINOL anytime and anywhere so not only can we gain new viewers,
but also to keep our audience updated and therefore, interested. We found
that over time this successfully pushed more traffic towards our site, and we
were also beginning to gain a loyal readership.
Due to the continuous promoting from the team on social networking
sites, people are now spending an average of 7.04 minutes on the site, which
has risen compared to previous weeks. It has also been agreed that this
semester, WINOL has produced more stories and features which are better suited
to our target audience. We also had a larger team this semester in
comparison to the last two semesters and so more content was able to be produced
more frequently.
A lot of problems did arise due to lack of communication between the
team. Chris stressed the importance of communicating between each other so if
ever a member of the team is off sick or is unable to produce their story
or package, we can have a back-up story or someone can fill their place before
the deadline so we're not a story short. As a team, we did learn from this
and improved on our communication skills between each other so this problem
wouldn't arise in the future.
Bulletins were strong and on time this year however, the lack of
communication between senior members of the team did prevent a bulletin from
going out on time and this would have caused a crucial problem for our
viewers so it is massively important to stay connected and organised as a team.
Overall, the huge improvement I have seen in WINOL this semester is the
improvement in our Alexa Rankings which is a massive significance and most
important factor in tracking the professional and entertaining level of
WINOL amongst our audience.
This semester, I continued my role on WINOL as a features writer and
producer and this semester the features team along with the web production
team, completely revamped the features part of the site, giving it a whole
new and improved structure and appearance to make the features clearer and
easily accessible. We created a features magazine for the website called
ABSOLUTE:LY. This was set out to target a bigger female audience which we
hadn't previously done before. However this was influenced by the
popularity of 'Shemail' in the Daily Mail. Not only does 'Shemail' feature in
their paper, the Daily Mail also have a feature magazine targeted at woman
on their site and so ABSOLUTE:LY allowed us to be more professional and gain a
new and larger audience.
The features themselves looked much more organised as they were put
under specific category titles in the magazine, such as hair, makeup, and
shopping. This meant the layout of the features and the magazine as a
whole were better presented compared to previous features. This also meant they
we covered different topics so our audience would get to used to
understanding that if, for example, they wanted to know what the latest
fashionable hairstyle was, they could come to our site for all the latest
hair trends and tips, and the same for people interested in makeup and
clothes.
I also found that this semester, we were producing more visual and
written content including much more photos and written pieces to go with the
photos rather than video content. In my first semester I had just produced
video features with a written version to go with it, but this semester I felt
it was a huge improvement to be producing more photo based and written
features. This allowed me to develop skills from both styles of features,
however, the content of the features I produced and the photos themselves
looked much more professional compared to the videos I had previously produced
and they were better suited to the style of the magazine.
I think the features improved mostly this semester, particularly on the
production side as the team was bigger and had better editorial management. I
felt like I had improved a lot this semester in the terms of the content I
was producing. I think it took a while for the team to get into their roles and
to start producing content during the first couple of weeks as the site
itself was improving, however, the features definitely pulled though and
everyone started to produce regular high standard work.
I enjoyed producing video reviews in my first semester, and so this
semester I decided to carry on producing regular reviews but this time in the
style of a magazine so they were written with plenty of photos to go with
them. This also allowed the audience to know that they could visit our site
regularly knowing that they could get all the latest tips and advice on
the current hair and makeup products.
I produced a particular hair product review for Dry Shampoo, which is an
everyday essential to most young girls and women. However, when I produced my
review I didn't just use one product to review, I decided to compare to high
street brands, which are available to buy from all different stores in order to
give the audience more valuable advice. I chose two different brands of
Dry Shampoo, both with a significant price difference so the audience could see
which brand I thought was more worth the money. This is particularly
relevant to our student audience which is our target audience, as price is
hugely important to students on a budget.
However, I also chose to compare two brands, available at different
stores as I wanted to ensure I was being equal in my comment and not bias
towards a particular brand or store, which was an issue I learnt from a
previous restaurant review from my first semester. I did this for all my hair
and makeup product reviews to keep the same style throughout.
I also learnt the importance of photos and images during this semester as
well. Chris stressed that it always important to use our own images where we
can to prevent any copyright issues, and to always remember to credit the
image if it isn't our own. However, I wanted to get used to taking my own
images so I avoided using any images from creative commons so that problem
wouldn't arise. I also learnt that people are always more interested in seeing
faces and action shots, so for my hair and makeup reviews I always used
close ups of peoples faces, I zoomed right into their face rather than keeping
a distance as this is always more appealing to viewers.
I took as many relevant images as I could from all different angles to
put into my written review to add to the appeal. I also learnt how to style my
images in my article to create a more magazine double-page spread look, to
fit in with the magazine style. For my first review, I had put my photos
between paragraphs of writing, and by the second review, I learnt that it
was actually much more professional to create a double-page image almost like a
collage of photos, with numbers and then a description of each numbered
item in a box and all edited together to create one big image spread.
Overall, the content and appearance of mine, and all the other features
which were produced have hugely improved on a professional level. The content
from news, features and sport are becoming more and more frequent and
alexa rankings are continuing to progress. I have learnt a huge amount from
working on WINOL, and I still have a huge passion for features. It has
been great to see the website improve and I will keep connected to WINOL to see
its continuous success.